THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: RURAL BPOS ARE ON THE RISE

Many still associate Philippine outsourcing, they tend to envision Manila's bustling skyscrapers. However, this is changing. An increasing number of firms now offshore work in the Philippines by expanding to smaller cities and countryside—a trend known as rural outsourcing.This movement is not just about location; it’s a smart, inclusive shift